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Free Business Plan Sample
The following pages are a sample of a finished business plan. This business plan sample template allows you in your final business plan to have the opportunity to elaborate on those ideas in your business outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. Your goal in composing a finished business plan is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that you have taken the time to explore as many potential issues for your business as may arise.
EXECUTIVE SUMMARY ........................................................................................................................ 1
Description of the Company ........................................................................................................ 1
Mission Statement .......................................................................................................................... 1
Products and Services ................................................................................................................. 1
Financial Forecast ......................................................................................................................... 2
Financing Requirements ................................................................................................................ 2
HISTORY AND POSITION TO DATE ........................................................................................................ 4
The Company’s Mission ................................................................................................................... 4
Management Team and Key Personnel ....................................................................................... 4
Services ............................................................................................................................................ 6
Transportation ................................................................................................................................ 6
Company History ............................................................................................................................. 7
Guarantees and Warranties ........................................................................................................ 8
Business Structure ........................................................................................................................ 8
MARKET RESEARCH ............................................................................................................................ 8
Economic and Social Factors ...................................................................................................... 9
Competitive Environment ............................................................................................................... 9
Long-Term Opportunities ............................................................................................................... 9
Geographic Area ........................................................................................................................... 10
Market Description ....................................................................................................................... 10
Target Customers ......................................................................................................................... 10
Market Definition ........................................................................................................................... 10
Market Opportunities ................................................................................................................... 11
Competitive Analysis ..................................................................................................................... 12
Competitive Advantages ............................................................................................................... 12
Competitors’ Positions ................................................................................................................. 12
Potential Future Competition ..................................................................................................... 12
BUSINESS STRATEGY ........................................................................................................................ 15
Customer Incentives ..................................................................................................................... 15
Advertising and Promotion ......................................................................................................... 15
Sales and Marketing .................................................................................................................... 15
Commission ...................................................................................................................................... 15
OPERATIONS ...................................................................................................................................... 17
Premises .......................................................................................................................................... 17
Choice of Location and Premises .............................................................................................. 17
Hours of Operation ...................................................................................................................... 17
Equipment ........................................................................................................................................ 17
Staffing ........................................................................................................................................... 17
FORECASTING .................................................................................................................................... 18
Sales Forecast .............................................................................................................................. 18
Cash Flow Projections ................................................................................................................. 18
Income Statement ........................................................................................................................... 20
Balance Sheet ................................................................................................................................. 20
Performance Ratios ...................................................................................................................... 20
Break-Even ....................................................................................................................................... 20
Funds Required and Timing ............................................................................................................ 20
Funding Options .............................................................................................................................. 20
BUSINESS CONTROLS ......................................................................................................................... 22
Accounting System ......................................................................................................................... 22
Quality Control ............................................................................................................................... 22
New Tour Operators ...................................................................................................................... 22
Capacity ............................................................................................................................................ 22
Long-Term Goals ............................................................................................................................. 22
Steps for Achieving Goals ........................................................................................................... 22
Position ............................................................................................................................................. 22
Risks Associated with Growth ................................................................................................... 22
APPENDIX 1: MARKET RESEARCH ...................................................................................................... 26
APPENDIX 2: FINANCIAL FORECASTS ................................................................................................. 36
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