EXECUTIVE SUMMARY ........................................................................................................................ 1

Description of the Company ........................................................................................................ 1

Mission Statement .......................................................................................................................... 1

Products and Services ................................................................................................................. 1

Financial Forecast ......................................................................................................................... 2

Financing Requirements ................................................................................................................ 2

HISTORY AND POSITION TO DATE ........................................................................................................ 4

The Company’s Mission ................................................................................................................... 4

Management Team and Key Personnel ....................................................................................... 4

Services ............................................................................................................................................ 6

Transportation ................................................................................................................................ 6

Company History ............................................................................................................................. 7

Guarantees and Warranties ........................................................................................................ 8

Business Structure ........................................................................................................................ 8

MARKET RESEARCH ............................................................................................................................ 8

Economic and Social Factors ...................................................................................................... 9

Competitive Environment ............................................................................................................... 9

Long-Term Opportunities ............................................................................................................... 9

Geographic Area ........................................................................................................................... 10

Market Description ....................................................................................................................... 10

Target Customers ......................................................................................................................... 10

Market Definition ........................................................................................................................... 10

Market Opportunities ................................................................................................................... 11

Competitive Analysis ..................................................................................................................... 12

Competitive Advantages ............................................................................................................... 12

Competitors’ Positions ................................................................................................................. 12

Potential Future Competition ..................................................................................................... 12

BUSINESS STRATEGY ........................................................................................................................ 15

Customer Incentives ..................................................................................................................... 15

Advertising and Promotion ......................................................................................................... 15

Sales and Marketing .................................................................................................................... 15

Commission ...................................................................................................................................... 15

OPERATIONS ...................................................................................................................................... 17

Premises .......................................................................................................................................... 17

Choice of Location and Premises .............................................................................................. 17

Hours of Operation ...................................................................................................................... 17

Equipment ........................................................................................................................................ 17

Staffing ........................................................................................................................................... 17

FORECASTING .................................................................................................................................... 18

Sales Forecast .............................................................................................................................. 18

Cash Flow Projections ................................................................................................................. 18

Income Statement ........................................................................................................................... 20

Balance Sheet ................................................................................................................................. 20

Performance Ratios ...................................................................................................................... 20

Break-Even ....................................................................................................................................... 20

Funds Required and Timing ............................................................................................................ 20

Funding Options .............................................................................................................................. 20

BUSINESS CONTROLS ......................................................................................................................... 22

Accounting System ......................................................................................................................... 22

Quality Control ............................................................................................................................... 22

New Tour Operators ...................................................................................................................... 22

Capacity ............................................................................................................................................ 22

Long-Term Goals ............................................................................................................................. 22

Steps for Achieving Goals ........................................................................................................... 22

Position ............................................................................................................................................. 22

Risks Associated with Growth ................................................................................................... 22

APPENDIX 1: MARKET RESEARCH ...................................................................................................... 26

APPENDIX 2: FINANCIAL FORECASTS ................................................................................................. 36