Books

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Business Plan Pro
 

The Rebel Rules: Daring to be Yourself in Business by Chip Conley

In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.

 

 

Starting and Running a Business on the Internet by Alex Kiam, Tim Ireland

No matter how little you know about computers, this book will take you from the very basics to `going live` with a brand new Internet business and taking orders from around the world. Every area of Internet trading is covered in easy-to-understand language, and Alex Kiam has plenty of tricks to help you tap the potential of this phenomenal global market.

 

 

The Definitive Business Plan

Guide delivers fast-track advice for business people-executives and entrepreneurs, who want to get beyond the basics and produce coherent, compelling and intelligent plans. A guide to help you start, run or revitalize any business enterprise. Softcover.

 

 

How to Dotcom

Reveals the tricks of the dot-com trade, helping readers avoid the pitfalls of e-business. Teaches how to create a successful dotcom business, from creating the site to marketing to attracting visitors. Includes interviews with net achievers like Priceline.com's Rick Braddock. Softcover.

 

 

Women Entrepreneurs Only by Gregory K. Ericksen

Inspiring profiles of women who found fame and fortune--on their own Women Entrepreneurs Only addresses in human, practical, and professional terms what is perhaps one of the most significant business developments of this century: the dramatic growth of women-owned businesses.

 

 

The Enterprising Woman by Mari Florence

By the year 2000, one half of all businesses in America will be owned by women. No matter how large or small the business, this book is an essential tool for those women. Organized by field, each chapter contains advice from experts, how-to information on the day-to-day running of a business, and inspirational profiles of such successful entrepreneurs as Judith Jamison, Kate Cheney Chappel, and Al

 

 

The Women's Business Resource Guide by Barbara Littman

Thoroughly revised and updated, this unique reference book compiles a wealth of information pertaining to federal, state, and private resources designed to meet the needs of female entrepreneurs, with descriptions of training programs, programs for minority and disadvantaged women, and more.

 

 

ASP in a Nutshell: A Desktop Quick Reference, Second Edition by A. Keyton Weissinger

ASP in a Nutshell, 2nd edition, provides the high-quality reference documentation that web application developers really need to create effective Active Server Pages. It focuses on how features are used in a real application and highlights little-known or undocumented features.

 

VistaPrint
 

Designing Web Usability : The Practice of Simplicity by Jakob Nielsen

New approaches for crafting effective sites. This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

 

 

Accounting and Financial Fundamentals for Nonfinancial Executives by Robert Rachlin, Allen Sweeny

Prepared by two financial epxerts who posses a special talent for demystifying the accounting process and the financial fundamentals, this nuts-and-bolts primer is easy to read, thorough yet succinct, and focused on showing you how to actually apply financial data in the day-to-day operation of a company.

 

 

Doing Business Tax-Free: Perfectly Legal Techniques to Reduce or Eliminate Your Federal Business Taxes

In this easy-to-use, plain-English book, Robert A. Cooke shows how you can legally use the tax rules to your advantage. Doing Business Tax-Free, Second Edition is packed with tax-saving concepts and ideas and clear explanations on how to apply them to your own situation.

 

 

Principles of Internet Marketing by Ward Hanson

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.

 

 

Streetwise Do-It-Yourself Advertising by Sarah White

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.

 

 

Self Matters: Creating Your Life From Inside Out by Phillip C. McGraw

Self Matters is one of the most forward-thinking works on self-concept and self-esteem ever published. For the first time, an author tells it how it is and, in the process, teaches us all how to live the lives we have always wanted but prevented ourselves from living. We get only one chance in this world, and now, Dr. Phil shows all how to make the most of it.

 

 

How to Win Friends and Influence People by Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

 

 

Entrepreneur Magazine: Small Business Legal Guide by Barbara C. S. Shea

Combining the basics of business law with the basics of legal procedure, this book provides entrepreneurs and small business owners with the information they need to act as their own attorney in appropriate situations. For start-up concerns there is advice on filing forms of organization, capitalizing a business, and negotiating leases and contracts.

 

 


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